7 Types of Offline Marketing Strategies Companies Still Use

Many companies carry out online marketing strategies because they are considered more effective. However, some companies are still implementing offline marketing strategies.

Why is that? Because offline marketing strategies are still relevant for companies, especially their marketing needs.

There are several types of offline marketing strategies. Most of these offline marketing strategies are still used by the company today.

All types of offline marketing strategies are as follows!

Using Billboards on the Highway

Even though it has to be expensive, several companies still want to use this offline marketing strategy. This is because the billboard's location is very strategic on the highway.

Its location on the highway makes the billboard advertisements easy to see by many people, especially those passing on the street. This offline marketing strategy is carried out by placing advertisements on billboards they rent.

Advertisements usually highlight the visual appearance and minimize the text or information in the ad, such as: showing people consuming a product or doing something.

The use of text itself is used to mention the name of the advertised product/service. Otherwise, the reader usually contains the slogan or motto of the company, product, or service being promoted.

This is done so that the advertisement can be conveyed as effectively as possible to those who drive and pass by on the highway.

Sharing Business Cards

The opposite of the previous offline strategy, this offline marketing strategy is relatively cheaper in terms of cost. The method is also relatively easy. The company only needs to distribute business cards to some of its clients and consumers.

How to share it was not arbitrary. Usually, companies will distribute business cards at certain moments. For example: on the agenda of a meeting or meeting with a client, gathering events with consumers, and at certain other moments.

This offline marketing strategy is still used because it is very effective, especially in introducing the company itself. In addition, this offline marketing strategy can also be a connecting road between companies and their clients and consumers.

That's because companies usually always fill out business cards with the names and contacts (either phone numbers, emails (email), or even both) from the company itself. It is the inclusion of these two pieces of information that makes them known and accessible to their clients and consumers.

Using Offline Classified Ads

Although there are currently many who advertise through online classifieds, the use of offline classifieds as an offline marketing strategy is, in fact, still being used.

This can be seen from the number of classified ads in newspapers or magazines. Offline classifieds can usually be done by several offline media, especially newspapers and magazines.

Offline classifieds are usually tucked in some parts of offline media pages. For example: at the top of the page, in the middle, or at the bottom. Even in certain offline media (especially newspapers), offline classified ads are usually placed exclusively on one full page explicitly provided by the media.

Using Advertorials in Newspapers and Magazines

In addition to classified ads, companies usually often use advertorials in newspapers and magazines. Advertorial is an offline marketing strategy presented in a journalistic style.

More simply, an advertorial is written in the style of news or articles so that the shape is similar to news or articles in print media (mainly newspapers and magazines).

This offline marketing strategy is very suitable, especially for companies that want to advertise or do marketing subtly and persuasively.

If the company wants to use this strategy, the company usually asks the media (either newspapers or magazines) directly to make an advertorial.

Quoted from the Business 2 Community, marketing through print publications such as newspapers and magazines is also beneficial because it will show brand visibility and expertise.

The company only needs to provide some data, which will later be poured into the advertorial to be made.

Advertise on Television

In any world, television is a medium that can be accessed by all people. From the upper middle class to the lower middle class, it is inevitable that they can definitely access television.

Because it can be accessed by all people, every content (including advertisements) must also be accessed by these people. That is why advertising on television is one of the offline marketing strategies that is still used today.

The breadth of people who access television is challenging for the company, especially in implementing this offline marketing strategy. They have to make television advertisements that can be understood by all people, from the lower middle class to the upper middle class.

In addition, they also have to pay attention to the duration of the ad being shown. This must be considered, considering that advertisements on television are usually only shown briefly.

Become an Event Sponsor

You could say that this offline marketing strategy is mutualism. The reason is this strategy makes the event organizers and the company both benefit.

From the organizers, they will get the funds they need from the company. Meanwhile, the company will benefit from promotions carried out by the event organizers.

This offline marketing strategy is carried out through several processes. The company first received the proposal from the organizers. If the company agrees, then the company will provide the required amount of funds to the organizers.

However, with conditions, the organizers must put the company's logo on the stage or area where the event is held.

In addition, the company also usually asks the organizers (especially the MC) to give thanks to the company because they want to be a sponsor of the event.

Sharing Brochures

In fact, this strategy is quite risky. In addition to being quite expensive, brochures are also vulnerable to lose and are easily torn or damaged. The company still uses this offline marketing strategy for various reasons.

The first reason is that this offline marketing strategy is suitable to be applied at a particular place or event. Like on the roadside and at trade shows.

In addition, distributing brochures is also suitable, especially if the company wants to carry out an informative and brief offline marketing strategy.

This is reasonable considering that brochures usually briefly contain specific company information, such as the company's latest product information, discount or price discount info, and so on.

Those are some types of offline marketing strategies that companies are still using today. Of course, the use of this strategy has been well considered by companies still implementing it. You can learn and apply a lot of knowledge and marketing strategies.