Best Guerilla Marketing Campaigns

Best guerilla marketing campaigns, Guerrilla marketing is one type of marketing that is unique, creative, and generally only done for a short time. Therefore, it is often said that guerilla marketing is the best way to quickly attract the attention of many customers. This technique is also known as "guerrilla marketing." During its implementation in the business world, it is not uncommon for companies to reap huge profits from this one strategy. So, what exactly does guerilla marketing look like? Let's find out together through my Prospect article this time.

What is Guerrilla Marketing?

Guerilla Marketing Principles

Although it sounds simple, doing guerilla marketing is a way of promotion that requires more effort from the company. Not in terms of budget, but creativity to make advertisements that can attract the attention of many people. In addition, there are also several principles that should be applied so that the promotional campaign is maximally successful. Some of them are:

• Low budget

Actually, cash disbursements are the company's full right. But low budget is a generally applied principle in guerrilla marketing techniques. Because it emphasizes the mouth-to-mouth technique, there is no need to advertise in commercial media such as television. Instead, use public places. So the budget spent is much less.

• Temporary

Guerrilla marketing is not a long-term promotion. Because it's just an ad with a surprise concept.

• Creative and innovative

An important point in guerrilla marketing attracts attention. Because it takes fresh new ideas so that consumers are interested in advertising from this technique.

• Full of surprise

Guerrilla marketing advertising is usually a surprise by being made in unusual places and ways. So it will attract people's attention.

• The resulting effect is positive

Guerrilla marketing is creative with the positive goal of entertaining and providing new and enjoyable experiences for the audience.

Types of Guerrilla Marketing

Guerrilla marketing is of various types. The grouping is based on determining the target audience by the company. In general, there are at least five types of guerrilla marketing, namely:

1. Ambient Marketing

To apply the ambient marketing campaign model, there must be precise location selection. The elements or facilities at the location where the campaign will be carried out must be involved in ad creation. For example, make a product illustration on a suburban wall.

2. Stealth Marketing

Stealth marketing techniques are also known as stealth marketing. So the campaigns that are created are invisible and require more interpretation effort from the customer. For example, by involving laptop products in advertisements with the concept of a working model flow.

3. Ambush Marketing

Ambush marketing is a way of promotion by entering into events and attracting the attention of the audience directly. For example, promoting a product in a launching event.

4. Viral Marketing

Viral marketing utilizes objects and product taglines that can lead to the fame of the goods or services being offered. One example is Lazada's upside-down billboard.

5. Astroturfing

Slightly unique, the products advertised through this one model "ride" on other products that are experiencing great hype in the community. For example, the media produces written content about viral product reviews.

Guerilla Marketing Advantages and Disadvantages

Until now, guerilla marketing has been a marketing breakthrough that is considered to have many advantages. But that doesn't mean this technique doesn't have weaknesses. Well, knowing it early can be your reference on whether this one technique is right for exposing the product to customers. See more in the following points.

Superiority

• Wide product distribution

• Closer to the audience

• The cost used is small

• Perfect for collaboration

Weakness

• Not all the general public like this advertising model

• Due to the nature of artistic creation, people's interpretations will differ from one another

• The manufacturing process is quite time consuming

Now you have known the meaning of the example of guerilla marketing. In this modern era, that is all online, there is nothing wrong with trying guerrilla marketing. With the ability to spread content in media quickly, viral marketing will be very useful for creating product awareness in the minds of consumers.

So that the value of the product as well as the company will also increase.

Best Guerilla Marketing Campaigns

As Glints has explained, guerilla marketing is a marketing strategy that is often used by giant companies.

The following is an example of its implementation where this strategy is effectively used by several well-known institutions:

3M Security Glass

Guerilla marketing is often used by the company 3M Security Glass, which manufactures glass for storage of money in Canada.

They succeeded in making a breakthrough by forming a glass box containing about 1 million US dollars at a bus stop. In the box, it is explained that for those who can break the glass, all the money he gets is allowed. Amazingly, during the campaign, no one was able to break the glass. This makes 3M Security Glass an example of a company that can use guerrilla marketing wisely.

The Burger King

The Burger King brand placed an advertisement right above its rival fast food restaurant, McDonald's.

Although it looks very powerful and will clearly attract the attention of many people, this type of strategy can invite negative sentiment from the brand in question and the public.

McDonalds

McDonalds is able to bring out its creativity to take advantage of its surroundings. Making crossing markers for promotional media in the form of their product fried potato wrappers.

Adidas

Adidas opened a bluebox shoe store at some point by using the store concept of the adidas shoe box itself.

KitKat

Kitkat has brilliantly turned garden benches into their own chocolate bar.

Netflix

Best Guerilla Marketing Campaigns