7 Types of Digital Marketing Jobs You May Not Know

Entering today's digital era, marketing work has become broader and more diverse in type. The tendency of today's kids to access everything via cell phones has more or less an effect on the marketing work system in its approach to consumers, the majority of whom are young. Don't get me wrong, many parents are now technology literate. They are already familiar with buying goods through online sites or digital-based services. If this is the case, the marketing work will increase.

This shift in consumer behavior seems to force a change in the rhythm and pattern of marketing work. The strategy used is not only good quality goods, but the packaging, display on advertisements, partners to do marketing work such as printing vendors and event organizers now also have an essential role in carrying out all marketing work. Well, for those of you who are interested in working in the field of marketing, first take a peek at 7 types of marketing jobs that you might not have known before.

1. Content writer

Have you ever heard of job vacancies as a Content Writer? Writing is also now a marketing job, you know. The marketing work carried out by content writers also varies in character depending on the company's needs and the division coordinator who has designed content planning regularly.

If you often visit beauty product websites and find a subsection entitled "Blog," that is where a Content Writer's marketing work can be seen. So what's the difference between journalists? Of course, journalists are more concerned with the facts that already exist and are usually divided into specific segments; politics, culture, lifestyle, culinary, and others. While content writers write to support marketing work in promoting products.

How? Feel challenged to pursue a career as a Content Writer? Don't worry, at LinkedIn Jobs, many companies are looking for Content Writer jobs. Sign up for LinkedIn now, so you don't miss out!

2. Product owner

This position does not directly have a marketing division, but its work function is almost similar to a marketing job. Product Owners in most companies enter the IT division because their jobs are technology-based.

Unlike the name, which seems like a product user, the Product Owner function works closely with the business team to develop a product that is entrusted to be managed. The marketing job is when a Product Owner must continue to innovate so that every buyer/consumer gets information and features that support the transaction process. Of course, you can find this job in a company that has a more modern system.

3. Graphic designer

As I discussed above, the approach to consumers, mostly Gen Y, differs from the previous generation. Visual appearance is significant to help potential consumers first imagine the product's shape to be purchased. Well, the marketing work done by the Graphic Designer is related to the appearance of the product or its promotion in the media, both print and digital.

Those of you who have the skills to use software such as InDesign or Photoshop certainly have the opportunity to work as Graphic Designers. This job also requires you to be sensitive to detail and have unlimited imagination and creation. Can't you imagine it before? As it turns out, marketing work can extend to various realms. There's no need to worry for those interested in marketing and becoming graphic designers. Hundreds of Graphic Designer vacancies on the LinkedIn job vacancy channel are ready to accept your application, you know!

4. Social media specialist

Social media in the digital era is like a dining menu that should not be missed from morning to sunset. As a result, marketing work must also be able to reach consumers through social media. Suppose you can imagine the excitement of this position, where you will meet various media and new people in a dynamic environment. In that case, your imagination is not wrong at all. But the challenges of this one marketing job also exist, of course. Sometimes you have to be willing to work on weekends because of an event. Not infrequently, your work takes up all day, high mobility. Still, the mood must be controlled so that work activities are not disturbed.

The marketing work carried out by Social Media specialists revolves around designing marketing strategies and establishing relationships with other fellow media partners. Every event or event that is held will undoubtedly add new visitor or consumer data. The social media team must have this data to be processed and also make a report.

5. Account executive/manager

This marketing job may be easy for you to imagine, even though the term is not too familiar to established companies. The task of an Account Executive is to establish cooperation with corporate clients. Clients can be individuals or corporates, depending on the types of services and products that the company you work for offers.

The ability to communicate to determine profitable deals for both the company and the client is part of an AE's marketing job. When the internal team has processed the material needed by the client, AE's job is to convey and discuss the client's further needs. It seems that more verbal skills are used in this position. Still, building client relationships while considering strategies to keep the company profitable is difficult.

6. Copywriter

Copywriters are different from Content Writers. You are asked to be able to write short persuasive writings and give "soul" to the product to be advertised. This marketing job also demands creativity in using language and processing words. Copywriters are vital role holders in the branding activities of the marketing team.

If you've ever read the tagline and then immediately followed it in memory, it is one indication of the success of the Copywriter in carrying out his role in marketing work.

Well, did you know that the development of start-ups in Indonesia has opened up many opportunities for you to get this one marketing job?

7. Influencers

This one marketing job, of course, you often hear about. In fact, many of you must follow Instagram accounts or blogs of Influencers. Indeed, not all companies feel the need for influencers as part of carrying out a series of marketing work. But today's target consumers more easily and often access information through Instagram posts, blog posts, or videos on Influencers' YouTube channels. Becoming an Influencer can be a profession or a side job, depending on how much interest and seriousness you are in it. Influencers usually do not work with office systems, often meeting with clients over lunch or attending events.

The standard marketing work system carried out by Influencers is endorse or paid promos. The difference is in the content that is published on each social media. The endorse system means you are sent goods and are free to create content according to your satisfaction with the products shipped. While the paid promo, some contracts, and materials have been prepared by the client company's content team to be distributed by the Influencer.